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Case study  ·  Strategy & Content  ·  ACCC
Woman with short pink and black hair resting her head on her hand, wearing a gray hoodie and green leaf earrings.

Headshots for
the community

A Black History Month initiative — free professional headshots for local Black-owned small businesses, with interviews captured for the ACCC's channels.
Woman with short pink and black hair resting her head on her hand, wearing a gray hoodie and green leaf earrings.
Client
ACCC
Initiative
Black History Month
Scope
Strategy · Content
Output
Headshots + interviews
By
Red Hills Lab
01
The Task
Create an initiative for the ACCC to give back to local small businesses — and put the centre's space to work showcasing its range.
02
Our Work
We built a strategy that helped local small business owners by offering free headshots. Alongside the headshots, our content team captured interviews on the day for the ACCC to use online.
03
The Headshots
A selection from the day — professional portraits for a range of local business owners to use across their own sites and channels.
Woman with short curly hair wearing gold hoop earrings and a striped shirt stands holding a black object.
Smiling man in black hoodie and baseball cap sitting with neutral brown background.
Confident woman in beige sleeveless dress over black long sleeves sitting against beige background.
Smiling woman with light brown skin wearing a pale yellow sweater and a necklace against a beige background.
04
Social Media Reels
Two short social media edits.
05
The Outcome
A give-back that put the ACCC's
space to work — and local
businesses in their best light.
Local owners walked away with professional headshots to use, and the ACCC gained a set of stories and portraits to share online through Black History Month and beyond.

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