Red Hills Lab

Privacy policy

Last updated: 8 October 2026

Who we are

Red Hills Lab is a London studio for brand, web and marketing. This policy explains what personal information we collect through redhillslab.com, why, and what you can do about it.

The company responsible for your information is Red Hills Lab Ltd, registered in England and Wales, company number 14255112, registered office 1 Roseneath Avenue, Leicester, LE4 7GS.

Questions, requests or complaints about your information: hello@redhillslab.com.

What we collect

When you send us an enquiry: your name, email address, business name, the service you're interested in and what you tell us about your project.

When you sign up for one of our free guides: your first name and email address, and whether you ticked the box to get our tips by email.

When you use our website: if you accept cookies, Google Analytics and Meta collect information about your visit, such as the pages you view, roughly where you are, and your device and browser. We also record which parts of our guides people use (for example, when a job is marked as tried or a prompt is copied). This isn't linked to your name or email.

Stored only in your browser: your progress through a guide (the steps you tick) is kept on your own device so it's there when you come back. It isn't sent to us.

We don't collect sensitive information, and we ask you not to include it in your messages.

Why we use it, and on what basis

What we doInformation usedLegal basis
Reply to your enquiry and, if you want, prepare a proposalEnquiry detailsTaking steps at your request before a contract, and our legitimate interest in answering people who contact us
Give you the free guide you asked forFirst name, emailOur legitimate interest in providing what you requested
Send you our tips by emailFirst name, emailYour consent (the tick box). You can unsubscribe from any email or by writing to us
Understand how the website and guides are used, so we can improve themWebsite and guide usageYour consent (cookie banner)
Measure our adverts on Meta (Facebook and Instagram)Website usage, including sign-upsYour consent (cookie banner)
Keep the website and forms secure and stop spamTechnical information such as IP addressOur legitimate interest in running a safe website
Keep records we're legally required to keepEnquiry and business recordsLegal obligation

We don't sell your information, and we don't make decisions about you by automated means.

Your right to object. Where we rely on legitimate interests, you can object at any time. You can always object to marketing emails, and we'll stop.

Cookies

When you first visit, a banner asks which cookies you accept. Only essential cookies are set until you choose. You can change your mind at any time with the cookie button in the bottom-left corner of every page.

CookieSet byWhyHow long
cookieyes-consentCookieYesRemembers your cookie choiceUp to 1 year
_cfuvidCloudflareKeeps forms secure and stops spam (essential)Session
_ga, _ga_*Google AnalyticsCounts visits and how the site and guides are used (only with consent)About 13 months
_fbpMetaMeasures visits from our adverts (only with consent)3 months

If you don't accept analytics or advertising cookies, Google and Meta may still receive limited information without cookies, which helps them estimate visits.

Who we share it with

We use a small number of trusted providers to run the website and our emails. They handle your information on our instructions and only for these purposes.

ProviderWhat they do for us
WebflowHosts our website and receives form submissions
Mailchimp (Intuit)Sends our tips emails, if you've opted in
Google (Analytics, Workspace)Website analytics, and our business email
MetaMeasures visits from our adverts
CookieYesRuns the cookie banner and records your choice
CloudflareProtects our forms from spam

We may also share information if the law requires it, or with professional advisers such as our accountant or lawyer.

Outside the UK

Some of these providers store information in the United States or elsewhere. When they do, the transfer is protected by the UK–US data bridge or by the UK's approved contract terms for international transfers.

How long we keep it

  • Enquiries and guide sign-ups: for 2 years after we last hear from you, then deleted. If you become a client, we keep business records for as long as the law requires (usually 6 years).
  • Tips emails: until you unsubscribe. We keep a note that you've unsubscribed so we don't email you again.
  • Website analytics: for no more than 14 months, in line with our Google Analytics settings.

Your rights

You can ask us to:

  • give you a copy of the information we hold about you
  • correct anything that's wrong
  • delete your information
  • limit how we use it
  • send your information to you, or to another organisation, in a common format

You can also object to how we use it (see above) and withdraw your consent at any time, for example by unsubscribing or changing your cookie choice. Withdrawing consent doesn't affect anything we did before.

Email hello@redhillslab.com to make a request. It's free, and we'll reply within one month.

Complaints

If you're unhappy with how we've handled your information, please tell us first at hello@redhillslab.com. We'll confirm we've received your complaint within 30 days, look into it and keep you updated.

You can also complain to the Information Commissioner's Office, the UK regulator, at ico.org.uk/make-a-complaint or on 0303 123 1113.

Changes to this policy

We'll update this page if anything changes, and change the date at the top.