PROJECT / CONTENT & PHOTOGRAPHY
Red Bull
Capturing Red Bull’s presence across London through street activations, audience engagement and campaign content.
Client
Red Bull
Scope
Event Capture · Content · Activation
EVENTS
Notting Hill Carnival · King's Cross
Location
London
By
Red Hills Lab
Two moments. One brand.
The heart of the activation. Capturing the energy of London’s most celebrated cultural festival through candid moments of sampling, street engagement and community interaction.
A street-level sampling campaign bringing Red Bull directly to commuters and pedestrians across King's Cross, capturing the energy of everyday London through spontaneous interactions.
High-visibility presence at a major London transport interchange, reaching thousands of daily commuters. Focus on candid moments and genuine audience reactions rather than staged promotional content.
Landscape-format campaign video that showcases the scale and energy of the activation. Structured to highlight key moments: setup, audience arrival, sampling moments, and reactions.Two vertical-format video pieces optimized for Instagram Reels, TikTok, and YouTube Shorts. Each focuses on a specific moment
- Notting Hill Carnival
- King's Cross Sampling Campaign
Inside the activation
The Activations
Street Presence
01
Brand Activation
01
02
Acres Activation
02
Content
03
Audience Reaction
Across the City
From carnival crowds to everyday commuters, the work captured Red Bull where culture, movement and community naturally intersect.
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CONTENT & PHOTOGRAPHY
Red Bull
The people. The place. The feeling.
Client
Red Bull
EVENT
Notting Hill Carnival King Cross
Scope
Event Capture · Content · Activation
Location
London
By
Red Hills Lab
Two moments. One brand.
High-traffic urban locations—Shepherd's Bush and Paddington Station—showcasing Red Bull's extended reach beyond carnival. Branded ambassadors and backpack distribution creating visible brand presence in London's transport hubs.
High-visibility presence at a major London transport interchange, reaching thousands of daily commuters. Focus on candid moments and genuine audience reactions rather than staged promotional content.
Landscape-format campaign video that showcases the scale and energy of the activation. Structured to highlight key moments: setup, audience arrival, sampling moments, and reactions.Two vertical-format video pieces optimized for Instagram Reels, TikTok, and YouTube Shorts. Each focuses on a specific moment
A street-level sampling campaign bringing Red Bull directly to commuters and pedestrians across King's Cross, capturing the energy of everyday London through spontaneous interactions.
The heart of the activation. Capturing the energy of London’s most celebrated cultural festival through candid moments of sampling, street engagement and community interaction.
The Activations
- King’s Cross
Sampling
Campaign
- Notting Hill
Carnival
05
01
Street Presence
01
Brand Activation
02
Content
03
Audience Reaction
02
Acres Activation
Across the City
From carnival crowds to everyday commuters, the work captured Red Bull where culture, movement and community naturally intersect.
Client
Red Bull
EVENTS
Notting Hill Carnival · King's Cross
Scope
Event Capture · Content · Activation
Location
London
By
Red Hills Lab
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