Acres

A derelict event space, rebuilt from the ground up into a multi-use destination brand — and a digital staple that dominates local search.

Red Hills Lab

Client

ACRES

Initiative

Multi-use venue

Scope

Brand · web . comms

Output

Ongoing

Red Hills Lab

Overview

From concept to completion, we turned a derelict event space into Acres — a vibrant multi-use venue.

From branding and sales processes to web design and development, our work made Acres a physical space welcoming a range of events — and a digital staple, dominating local search results.

The task & the diagnosis

The task

A physical venue that needed to become a findable, credible brand — to filming studios, location managers, and the community.

The diagnosis

The space existed; the brand and digital presence didn't. It needed building from the ground up.

Our work

Brand, website and ongoing marketing and comms — positioning
Acres across the use-cases that matter.

Film & studio

A findable, professional location for filming studios and location managers.

Non-party events

A flexible space for community and commercial gatherings.

Nine nights & funerals

Handled with dignity and care, for the community it serves.

What we did

Logo & brand

The identity system — logo, wordmark, palette and type — built to read as credible across film, events and community.

Text reading Multi-Purpose Event Space ACRES over illustration of stylized green trees.

The word AGRES displayed in white block letters stacked horizontally on a black background.

Photography

A photography library capturing the space across its use-cases — from empty studio to full event.

Musician in a hat performing on stage in front of a large crowd in a two-level venue.

Empty indoor stage lit with colorful purple and blue lights, flanked by speakers and potted plants.

Man in traditional attire pouring tea from a silver teapot into yellow cups on a counter.

Crowd of excited people, many in red, watching an event indoors with international flags overhead.

UI/UX Design & Build

The website — designed and built to turn local searches into enquiries and bookings across every use-case.

Website UI with event venue details, upcoming events, versatile spaces, and event gallery photos.

The Outcome

A give-back that put the ACCC's
space to work — and local
businesses in their best light.

Local owners walked away with professional headshots to use, and the ACCC gained a set of stories and portraits to share online through Black History Month and beyond.