Gyms & studios: guides for opening and running yours

Guides for people opening and running gyms, boxing clubs and fitness, yoga and pilates studios.

100 fitness studios. Brooklyn, online. Illustrated boxing bag, class timetable, dumbbells and exercise mat.

Research

What 100 Brooklyn fitness studios get wrong online

91% of Brooklyn boutique studios don't show their timetable as text, and only 4 of 100 were named by AI search.

November 2, 2026 · 5 min read

Punching bags inside Trenches boxing gym

Research

Brooklyn fitness studios: what 100 get wrong online

91% of Brooklyn boutique studios don't show their timetable as text, and only 4 of 100 were named by AI search.

November 2, 2026 · 5 min read

Google reviews. Make every one count. Illustrated review cards and a service bell.

Guide

Google reviews in 2027: how to get more, reply faster and stay within the rules

Why reviews matter more than ever for Google and AI search, how to ask for them without breaking the rules, and how to reply to every one without it taking over your week.

November 1, 2026 · 6 min read

The Trenches boxing gym website displayed on a laptop

Guide

How to launch a gym or fitness studio: get members before you open

How to open a gym, boxing club or fitness, yoga or pilates studio with members waiting: founding offers, the website, photography and Google.

November 1, 2026 · 5 min read

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