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SELECTED WORK / RED HILLS LAB

Red Bull @ Notting Hill Carnival 2026

Multi-venue activation capturing Red Bull's presence across London's most vibrant cultural events—from street-level sampling at Notting Hill Carnival to dedicated activations at Shepherd's Bush, Paddington Station, and Acres venue with Slow Motion

Red Hills Lab

Two young women smiling and holding cans of Red Bull energy drink in an indoor setting; one woman has curly hair, wears reflective goggles, and the other has red braided hair, glasses, and colorful paint on her face.

Client

Red Bull

Location

Notting Hill

Scope

Multi-venue Campaign

Deliverables

Photography

Partners

Slow Motion, Acres

01

Notting Hill Carnival

The heart of the activation. Capturing the energy of London's most celebrated cultural festival, with candid moments of sampling, parade moments, and community engagement across the diverse crowds.

A group of young adults outdoors casually socializing while holding cans of Red Bull energy drink, with a modern urban background.
A man with a backpack cooler hands a can of Red Bull to a smiling woman wearing sunglasses, a pink top, and a pink headscarf in a busy outdoor urban area with people walking around.
A woman in a white Red Bull shirt holding a can of Red Bull and talking to another woman with blonde hair tied back, inside a tent at an outdoor event with a Red Bull branded display and promotional materials visible.
Two people wearing white shirts carrying large red and blue Red Bull energy drink backpacks walking on a busy city sidewalk with other pedestrians and bicycles around.
Three uniformed enforcement officers wearing high-visibility yellow vests and black hats with red checkered bands are outdoors, clinking cans of Red Bull energy drink with a person in a white and black shirt.
Two women wearing white T-shirts and jeans walking down a city street with large Red Bull energy drink can backpacks on their backs, surrounded by other pedestrians.
Man wearing a green and yellow Jamaica sports jersey and a matching scarf around his neck, holding a yellow and white can while looking down and smiling, with people and trees in the outdoor background.
Shirtless man wearing a colorful face covering holds out a can and a bottle toward the camera on a city sidewalk with other people and a green bike in the background.
Smiling woman in a black and white striped bikini top holding a yellow can of Red Bull Summer Edition energy drink outdoors among people.

02

Street Activations

High-traffic urban locations—Shepherd's Bush and Paddington Station—showcasing Red Bull's extended reach beyond carnival. Branded ambassadors and backpack distribution creating visible brand presence in London's transport hubs.

A smiling woman wearing sunglasses, a yellow skirt, and a Barbados flag draped over her shoulders hands a can of Red Bull Summer Edition to another woman in a white shirt, with a crowd of people and event decorations in the background.
A lively street scene with three young women in the foreground enjoying drinks, one wearing glasses and a colorful headscarf with a star design, one in a blue top holding a can, and the third smiling with curly hair. The background shows a crowd of casually dressed people at an outdoor event with tropical plants visible.
A group of young men outside on a sunny day, some wearing yellow-green-black scarves resembling the Jamaican flag and holding yellow cans of Red Bull energy drink, with a person in the background wearing blue headphones and another riding a bicycle.
A group of young people outdoors in a city setting sharing cans of Red Bull energy drink, with lively social interaction and casual summer clothing.
A person dressed as a giant Red Bull energy drink can hands a can to a man in black wearing sunglasses and a black beret at a busy indoor transportation hub with a Paddington sign in the background.
People wearing Jamaican flag-themed scarves and clothing at an outdoor event share a yellow can, with one person handing it to another.
Three women smiling and holding Red Bull energy drink cans at an outdoor event, with one wearing a Red Bull tank top and carrying a backpack cooler.
A group of young people outdoors on a city street in front of a large building, socializing and holding drinks with some wearing clothing featuring the Jamaican flag colors and symbols.
A shirtless man wearing a black head wrap and black pants is holding a coconut up with one hand while jump roping in a busy market area under a sign that reads PORTOBEL. People and market stalls are visible in the background.
Two young women smiling and holding cans of Red Bull energy drink in an indoor setting; one woman has curly hair, wears reflective goggles, and the other has red braided hair, glasses, and colorful paint on her face.

03

Acres Activation

Facilitated venue activation partnering with event brand Slow Motion. Indoor space transformed into a high-energy event experience featuring DJ performances, crowd energy, and brand integration through neon signage and live entertainment.

Two women laughing and dancing closely together at a lively party with others around them.
Three smiling men holding up Red Bull cups in a celebratory toast at a social event.
A group of six people dancing and socializing indoors at a party, holding drinks and wearing casual clothes, with one woman wearing a green 'Jamaica' top and a man with cornrow braids animatedly gesturing.
Three people at a nighttime outdoor event holding Red Bull cups; one person in the center wears a pink jacket and raises two cups, another on the left has braided hair and carries a green bag, and the person on the right wears a black top, striped skirt, boots, and holds a fan and cup.
Three men posing and smiling at a night event, each holding a Red Bull cup; the man on the left wears sunglasses on his head and a black jacket, the man in the middle wears dark sunglasses and a necklace, pointing at the camera, and the man on the right with dreadlocks wears a white tank top and an Apple Watch.
Woman DJ wearing a pink sleeveless top and bracelets, operating a professional DJ mixer and console in a dimly lit venue.
Group of diverse young women dancing and taking selfies at a nighttime event, holding drinks in blue and white cups.
Female DJ wearing a pink sleeveless top performing energetically behind a DJ booth decorated with Red Bull logos and pink neon lights.
Group of people dancing and socializing at a lively indoor party or club, with some holding drinks and wearing casual and colorful clothing.
Two women dancing together in a crowd at a party or event, one wearing a yellow top with a red jacket tied around her waist and the other in a black top with white pants and a leopard-print scarf tied around her waist.

04

Behind the brand

The human element. DJs, performers, brand ambassadors, and authentic moments of connection between the brand and audiences across all venues. Genuine engagement and energy at every touchpoint.

Two people, a man with dreadlocks in a white tank top and a woman in a yellow tank top, smiling and holding drinks while dancing closely at a social event.
Crowded indoor party scene with diverse people dancing and socializing closely together, some holding drinks, under a low ceiling.
Two women dancing near DJ equipment; one wears a pink dress with a music event pass, the other wears a black tank top and headphones with short blonde hair.
Woman DJ with short blonde hair wearing headphones and a black sleeveless top, adjusting controls on a Pioneer DJ mixer at an event.
Group of people dancing indoors, with one woman bending backward under a held black fabric, surrounded by others watching and moving, some holding drinks.
A lively group of people dancing and enjoying a party indoors, where two women are waving small Jamaican flags while others hold drinks and smile.
A group of young women at a nighttime event are raising their smartphones and holding drinks in cups with straws, smiling and appearing to enjoy the moment.
A group of six diverse people socializing and dancing indoors, some holding cups, with the person in the center wearing a green top with 'Jamaica' written on it.
Crowd of people enjoying a lively music event where a male singer performs in front of a DJ booth with a female DJ mixing music, flanked by Red Bull mini-fridges on both sides.